Thursday, April 10, 2008

Is IPL too strong even for the all-powerful Media?


As everyone was waiting for the path-breaking league concept in cricket - THE IPL - to get underway, there seems to be a major controversy brewing up with just about a week left for the first edition to start.

It seems IPL thinks it has the money to strangulate the media by imposing contentious clauses for media accredition. It is still confident that media will fall in line once the much-hyped, much-anticipated IPL gets under way on April 18, 2008. They want to have the cake and eat it too. Let us see who gives in first. Lalit Modi or the Editors Guild of India and bosses of International News Agencies. IPL needs publicity to make the much-anticipated moolah from advertising and gate receipts. Media needs to cover IPL as it does not want to disappoint its readers and viewers who have been fed on IPL news for many weeks now. A battle of wits indeed.

No comments: